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Contents:1. Introduction
2. Scope of This Policy
3. Information We Collect
4. Data Storage and Security
5. Data Retention
6. How We Use Your Information
7. Sharing of Information
8. Lawful Basis and Your Data Protection Rights
9. Your Rights and Choices
10. International Data Transfers
11. Changes to This Privacy Policy
12. Contact Us

1. IntroductionCrumb is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process information in connection with Crumb, our mobile application and associated services.Crumb is designed to help parents and guardians track food intake and manage food allergy protocols, including milk and egg ladder protocols. This Privacy Policy is important because we collect sensitive health information. Please read it carefully.2. Scope of This PolicyCrumb is intended for use by parents, guardians, caregivers, or other individuals to manage food intake and allergy information. While Crumb is currently designed with children in mind, we may expand the scope in the future to serve different user groups. This Privacy Policy applies to all users of Crumb.By creating an account and using Crumb, you acknowledge that you have read and agree to this Privacy Policy. If Crumb is used to manage a child’s information, the Account Holder represents that they have the authority to provide consent on behalf of that child.3. Information We Collect3.1 Account InformationTo create and maintain your Crumb account, we collect your email address. We use password-less email authentication: you enter your email, receive a verification code via email, and enter that code in the app to authenticate. We do not store passwords.3.2 Health and Food Tracking DataAll health and food tracking data entered into Crumb - including foods consumed, reactions, symptoms, notes, and allergy protocol information - is stored exclusively on your device. This data is encrypted and Crumb does not have access to, store, process, or transmit this information to our servers or any third-party services. This is a core privacy feature of Crumb.3.3 Analytics InformationWe use PostHog, an analytics platform, to collect event-based analytics about how you use the Crumb app. This includes information such as which features you access, how frequently you use specific functions, session duration, and app performance metrics. We use this information solely to improve the user experience, optimise app functionality, and identify and fix technical issues.Importantly, our analytics do not include, record, or collect any health data, food tracking information, allergies, reactions, symptoms, notes, allergy protocols, or any other sensitive health information you enter into the app. Your health data remains entirely on your device and is never sent to PostHog or any other third party for analytics purposes.4. Data Storage and SecurityYour health and food tracking data remains entirely on your device. We do not store, access, or transmit this sensitive information to our servers or any third party. Your email address for account authentication is stored securely and is used only for account management and security purposes.We implement industry-standard security measures to protect your account information from unauthorised access, alteration, disclosure, or destruction.5. Data RetentionAccount information (email address) is retained for as long as your account is active. If you close your account, we will delete your account information within 2 years, unless we are required to retain it for legal, regulatory, or legitimate business purposes.Health and food tracking data stored on your device is maintained for as long as you choose to keep it. You can delete your account at any time by contacting us at [email protected]. Upon account deletion, your account information will be removed from our systems.6. How We Use Your InformationWe use the information we collect to:- Provide, maintain, and improve the Crumb app and services
- Authenticate your account and prevent fraudulent activity
- Understand how users interact with Crumb to optimise features and user experience
- Monitor app performance and identify technical issues
- Send you technical notifications and account-related communications
- Comply with legal obligations7. Sharing of InformationWe do not share, sell, or disclose your account information or health data to third parties, except:- As required by law, regulation, or legal process
- To enforce our terms of service and other agreements
- To protect against fraud, security, or safety issues
- With service providers who assist us in operating the app and providing services (under strict data protection agreements)PostHog may store analytics data on servers located outside the UK or your country of residence. We do not share health data with PostHog or any analytics provider.We currently have no plans to share anonymised data with third parties, researchers, or health institutions. Should this change, we will update this Privacy Policy and notify users.8. Lawful Basis and Your Data Protection Rights8.1 Lawful BasisUnder UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. We rely on the following lawful bases:- Performance of contract: We process your email address to provide and maintain your Crumb account and services
- Legitimate interests: We process analytics data to improve app performance, user experience, and identify technical issues
- Parental consent: If you use Crumb to manage a child’s information, you consent to the processing of that child’s data on their behalf8.2 Your Data Protection RightsUnder UK GDPR and UK data protection law, you have the following rights:- Right of access: You have the right to ask us for copies of your personal information and details about where we get it from and who we share it with
- Right to rectification: You have the right to ask us to correct or update personal information you think is inaccurate or incomplete
- Right to erasure: You have the right to ask us to delete your personal information
- Right to restrict processing: You have the right to ask us to limit how we use your personal information
- Right to object to processing: You have the right to object to our processing of your personal data
- Right to data portability: You have the right to ask us to transfer your personal information to another organisation or to you
- Right to withdraw consent: When we rely on consent as our lawful basis, you have the right to withdraw your consent at any timeIf you make a data protection rights request, we will respond to you without undue delay and in any event within one month. To make a request, please email us at [email protected].9. Your Rights and Choices9.1 Access and ControlYou have the right to access, review, and manage your account information. All health and food tracking data is within your direct control on your device.9.2 Account DeletionYou may request deletion of your account and associated account information at any time by contacting us at [email protected]. Upon deletion, your account information will be permanently removed from our systems. Your health data on your device can be deleted at any time directly through the app or by deleting the app.9. Third-Party Services9.1 PostHog AnalyticsPostHog is our analytics provider. PostHog collects event data about your usage of the Crumb app but does not have access to your health data or any information stored on your device. PostHog’s processing of analytics data is governed by their privacy policy, which can be reviewed at https://posthog.com/privacy.9.2 Third-Party LinksCrumb may contain links to third-party websites or services. This Privacy Policy applies only to Crumb, and we are not responsible for the privacy practices of third-party sites. We recommend reviewing their privacy policies before sharing any information.10. International Data TransfersCrumb is operated and hosted in the United Kingdom. If you are located outside the United Kingdom, please note that your account information may be transferred to, stored in, and processed in the United Kingdom, which may have different data protection laws than your home country. By using Crumb, you consent to the transfer of your account information to countries outside your country of residence. Your health data remains on your device and is not transferred.11. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of any material changes by posting the updated Privacy Policy on the app or via email. Your continued use of Crumb following the posting of changes constitutes your acceptance of such changes. Please review this Privacy Policy periodically to ensure you are aware of any updates.12. Contact UsIf you have questions, concerns, or requests regarding this Privacy Policy or Crumb’s privacy practices, please contact us at:- Crumb
- [email protected]For GDPR-related inquiries, you also have the right to lodge a complaint with your local data protection authority.

1. Acceptance of TermsBy accessing or using Crumb Health ("Crumb", "the App", "our Service"), you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use the App.2. Description of ServiceCrumb is a food allergy tracking application that helps parents monitor their child's food consumption and potential allergic reactions. The App allows users to:- Record voice notes about food intake and reactions
- Track progress on milk and egg ladder reintroduction protocols
- Generate AI-powered summaries of patterns and observations
- Export data for sharing with healthcare providers3. Medical DisclaimerIMPORTANT: Crumb is NOT a medical device and does not provide medical advice, diagnosis, or treatment.- The App is designed as a tracking and documentation tool only
- All information, summaries, and recommendations generated by the App are for informational purposes and should not be considered medical advice
- Always consult with qualified healthcare professionals (doctors, allergists, dietitians) before making any medical decisions
- Never rely solely on the App to determine food safety, allergy diagnosis, or treatment plans
- The App does not replace professional medical supervision during allergen reintroduction
- Emergency reactions require immediate medical attention - always have emergency medication available and call emergency services when needed4. User ResponsibilitiesYou agree to:- Provide accurate information when using the App
- Use the App only for its intended purpose of personal health tracking
- Maintain the confidentiality of your account credentials
- Not share your account with others
- Supervise allergen challenges under appropriate medical guidance
- Always have emergency medication available when introducing potential allergens
- Consult healthcare professionals for medical decisionsYou agree NOT to:- Use the App to provide medical advice to others
- Rely solely on the App for safety decisions regarding food allergies
- Share another person's health data without their consent
- Use the App in any way that violates applicable laws or regulations5. Data and PrivacyYour Data Ownership:- You retain ownership of all data you input into the App
- Your voice recordings, notes, and health information belong to youData Storage:- Food log entries and notes are stored locally on your device
- Voice recordings are processed by third-party services (AssemblyAI) for transcription
- AI analysis is performed by OpenAI
- Authentication is handled by SupabaseData Usage:- We use your data solely to provide the App's functionality
- We do not sell your personal health information to third parties
- Anonymous usage analytics may be collected to improve the App (via PostHog)
- See our Privacy Policy for detailed information about data handlingData Export and Deletion:- You can export your data at any time via the Export function
- You can delete all your data at any time via Settings > Clear All Data
- Deleting your data will remove that data from our systems6. AI-Generated ContentThe App uses artificial intelligence (OpenAI) to:- Extract structured data from voice transcriptions
- Generate medical summaries and pattern analysis
- Provide observations and suggestionsAI Limitations:- AI-generated content may contain errors or inaccuracies
- AI cannot diagnose medical conditions
- AI recommendations should always be reviewed by qualified healthcare professionals
- We do not guarantee the accuracy, completeness, or reliability of AI-generated content
- You use AI-generated summaries at your own risk7. Third-Party ServicesThe App integrates with third-party services:- AssemblyAI - voice transcription
- OpenAI - AI processing and analysis
- Supabase - authentication and user management
- Vercel - hosting and deployment
- PostHog - analyticsYour use of these services through our App is subject to their respective terms of service and privacy policies. We are not responsible for the practices or policies of third-party services.8. Age RequirementsThe App is intended for use by parents and caregivers (18 years or older) to track information about children in their care. By using the App, you confirm that you are at least 18 years old and have the legal authority to make decisions regarding the health information you track.9. Intellectual PropertyThe App, including its design, features, functionality, and content, is owned by Crumb Health and protected by copyright, trademark, and other intellectual property laws. You may not:- Copy, modify, or distribute the App or its content
- Reverse engineer or attempt to extract source code
- Use the App's branding or intellectual property without permission10. Service AvailabilityWe strive to provide continuous access to the App, but we do not guarantee:- Uninterrupted or error-free service
- That the App will be available at all times
- That data will never be lost (though we take reasonable precautions)We reserve the right to:- Modify, suspend, or discontinue the App at any time
- Update these Terms of Use with notice to users
- Refuse service to anyone for any reason11. Limitation of LiabilityTO THE MAXIMUM EXTENT PERMITTED BY LAW:Crumb Health, its directors, employees, and affiliates shall not be liable for:- Any direct, indirect, incidental, consequential, or punitive damages
- Loss of data, revenue, or profits
- Health complications or medical outcomes
- Errors or inaccuracies in AI-generated content
- Failures of third-party services
- Any damages arising from your use or inability to use the AppYOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR USE OF THE APP IS AT YOUR SOLE RISK.The App is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied, including but not limited to:- Warranties of merchantability, fitness for a particular purpose, or non-infringement
- That the App will meet your requirements
- That the App will be secure, accurate, or error-free12. IndemnificationYou agree to indemnify and hold harmless Crumb Health and its affiliates from any claims, damages, losses, or expenses (including legal fees) arising from:- Your use of the App
- Your violation of these Terms
- Your violation of any rights of another person
- Any health decisions made based on information from the App13. Geographic LimitationsThe App is designed for use in the United Kingdom and references UK-specific protocols (NHS milk and egg ladders). While users from other countries may access the App, we make no representation that the App is appropriate or available for use in other jurisdictions.14. Changes to TermsWe may update these Terms of Use from time to time. We will notify you of material changes by:- Posting the new Terms in the App
- Updating the "Last Updated" date
- Sending an email notification (if applicable)Your continued use of the App after changes constitutes acceptance of the updated Terms.15. TerminationWe may terminate or suspend your access to the App immediately, without prior notice, if you:- Breach these Terms of Use
- Engage in fraudulent or illegal activity
- Misuse the App in a way that harms othersUpon termination:- Your right to use the App ceases immediately
- You may export your data before termination
- Provisions regarding limitations of liability and indemnification survive termination16. Governing LawThese Terms shall be governed by and construed in accordance with the laws of Scotland, without regard to conflict of law principles. Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of Scotland.17. SeverabilityIf any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.18. Entire AgreementThese Terms, together with our Privacy Policy, constitute the entire agreement between you and Crumb Health regarding your use of the App.19. Contact InformationIf you have questions about these Terms of Use, please contact us at:Email: [email protected]Website: www.heycrumb.io---By using Crumb Health, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.